Last Updated: 22 October 2026

At Silky Lara Group Sdn Bhd ("Silky Lara", "we", "us", or "our"), we value your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, disclose, and protect your information when you visit our website, purchase our products, register for membership, or participate in our skincare guidance services.

We handle personal information in accordance with applicable Malaysian laws, including the Personal Data Protection Act 2010 (PDPA), as amended.

1. Information We Collect

We may collect the following information when you interact with Silky Lara:

Personal Information

• Full name
• Email address
• Contact number
• Billing and delivery address
• Account registration details

Purchase & Transaction Information

• Order history and purchased products
• Payment and transaction records
• Shipping and delivery information
• Refund and return requests

Payment transactions are processed through authorised payment service providers. We do not intentionally collect or store complete payment card details on our own systems.

Skin Consultation & Guidance Information

When you voluntarily participate in our Skin Journey programme or skincare guidance services, we may collect:

• Skin type and skin concerns
• Relevant skincare history and product usage
• Skin photographs submitted for assessment
• Relevant health or skin-related information voluntarily provided
• Skincare progress and follow-up records

Where information constitutes sensitive personal data, we will obtain the explicit consent required by applicable law before processing it.

Website Usage Information

We may automatically collect certain information, including your IP address, browser type, device information, website interactions, and cookies.

2. How We Use Your Information

We collect and process personal information for legitimate business and customer service purposes, including:

• Processing orders, payments, deliveries, and refunds.
• Creating and managing customer accounts.
• Administering SL Standard and SLovers membership benefits.
• Managing loyalty points, rewards, and promotional eligibility.
• Providing personalised skincare guidance and product recommendations.
• Monitoring skincare progress for customers participating in our Skin Journey programme.
• Responding to customer enquiries and providing after-sales support.
• Improving our website, products, and customer experience.
• Sending promotional updates, special offers, and marketing communications where permitted or consented to.
• Complying with legal and regulatory obligations.

We will only process personal information for appropriate purposes and in accordance with applicable data protection requirements.

3. Skin Journey & Consultation Privacy

At Silky Lara, we understand that skin-related information and photographs can be personal and sensitive.

Information collected through our Skin Journey programme will be used to provide personalised skincare guidance, routine planning, and progress monitoring.

We are committed to the following principles:

• Skin photographs and assessment information will be accessible only to authorised personnel and service providers who require access for approved purposes.
• Customer skin progress photographs will not be published as testimonials or promotional materials without appropriate consent.
• Sensitive personal information will be handled with additional care and confidentiality.
• Customers may request to discontinue their participation in the programme and withdraw consent for consent-based processing, subject to applicable legal requirements.

Participation in our Skin Journey programme is voluntary.

4. Membership & Loyalty Programme

Customers who register for our SL Standard or SLovers Member programmes may have their personal information processed for membership administration.

This may include:

• Membership registration and account management.
• Tracking purchases and loyalty points.
• Providing member-exclusive pricing and rewards.
• Administering birthday benefits and seasonal merchandise eligibility.
• Managing membership renewals and related notifications.
• Providing personalised customer assistance.

Our loyalty programme may be supported by third-party applications integrated with our Shopify website.

These service providers may process relevant customer information to deliver the membership services.

5. Sharing of Personal Information

Silky Lara does not sell customer personal information for monetary payment.

However, we may share necessary information with trusted third-party service providers, including:

• Shopify: For website hosting, online store operations, and order management.
• Payment Providers: For secure payment processing.
• Courier & Logistics Partners: For order fulfilment and delivery.
• Loyalty & Customer Management Platforms: For membership management, rewards, and customer relationship services.
• Communication Providers: For customer support, WhatsApp communications, and service notifications.
• Analytics & Marketing Providers: For website performance measurement and advertising activities, where permitted.

We may also disclose personal information when required by law or a lawful request from relevant authorities.

Where applicable, service providers may process or store information outside Malaysia, subject to relevant legal requirements and appropriate safeguards.

6. Marketing Communications

With your consent or where otherwise permitted by law, Silky Lara may contact you regarding:

• New product launches.
• Exclusive promotions and offers.
• Membership rewards and benefits.
• Skincare education and guidance updates.
• Special campaigns and events.

Customers may opt out of promotional communications at any time by contacting our customer support team or using the unsubscribe option provided in applicable communications.

Opting out of marketing will not prevent us from sending essential transactional or service-related notifications.

7. Cookies & Website Tracking

Our website may use cookies and similar technologies to:

• Maintain website functionality.
• Remember shopping preferences.
• Improve website navigation.
• Analyse website traffic and performance.
• Support relevant marketing and advertising activities.

Where required, we will request consent before using non-essential cookies.

Customers may manage cookie preferences through available website controls or their browser settings.

8. Data Security & Retention

We take reasonable administrative, technical, and organisational measures to protect personal information against unauthorised access, disclosure, misuse, alteration, or loss.

Personal information is retained only for as long as reasonably necessary to fulfil the purposes described in this policy or to comply with applicable legal obligations.

When information is no longer required, we will take appropriate steps to securely delete, destroy, or anonymise it.

Although we take reasonable precautions, no online transmission or storage system can be guaranteed to be completely secure.

9. Your Privacy Rights

Subject to applicable Malaysian data protection laws, customers may request to:

• Access personal information held by Silky Lara.
• Correct inaccurate or incomplete information.
• Withdraw consent for certain processing activities.
• Limit or object to certain uses of their personal information where applicable.
• Request deletion of personal information, subject to legal and operational retention requirements.
• Exercise other applicable statutory data protection rights.

To submit a privacy-related request, please contact our customer support team.

We may need to verify your identity before processing certain requests.

10. Third-Party Websites & Services

Our website may contain links to third-party websites, payment gateways, or external services.

These services may operate under their own privacy policies.

Silky Lara is not responsible for the privacy practices of independent third-party websites. We encourage customers to review their privacy policies before providing personal information.

11. Children's Privacy

Our website and services are not intended for children to independently provide personal or sensitive information without appropriate parental or guardian involvement.

Where parental or guardian consent is required by applicable law, we will seek such consent before processing the relevant information.

12. Changes to This Privacy Policy

Silky Lara reserves the right to update this Privacy Policy periodically to reflect changes in our business operations, services, technologies, or applicable legal requirements.

Any updates will be published on this page with a revised effective date.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your personal information is handled, please contact:

Silky Lara Group Sdn Bhd

Customer Support: Official Silky Lara WhatsApp Channel +60123713860

Email: silkylaraskincare@gmail.com

Business Address:No 55, Jalan Kantan 2b, Kantan Perindustrian BB8, Bukit Beruntung, 48300 Rawang, Selangor.

We are committed to addressing privacy-related enquiries responsibly and transparently.

Your trust matters to us.

At Silky Lara, we believe that a positive skincare journey begins with trust, transparency, and respect for your privacy.